What’s Behind The Pecs? is proudly powered by What’s Behind The Bra? – A NJ Nonprofit Corporation.
Bringing Awareness to Male Breast Cancer
What’s Behind The Pecs? is a dedicated awareness initiative under What’s Behind The Bra?, created to shine a light on male breast cancer—a diagnosis that is often overlooked, misunderstood, and diagnosed late.
Breast cancer does not discriminate by gender. Men have breast tissue too, and early detection can save lives.
Why This Matters
Approximately 1 in 833 men will be diagnosed with breast cancer in their lifetime.
Many men delay seeking medical attention due to stigma or lack of awareness
Late diagnoses can lead to more aggressive treatment and poorer outcomes.
Awareness saves lives. Education breaks stigma. Conversation creates change.
Our Mission
To educate, advocate, and support men diagnosed with breast cancer and the families who walk alongside them—while encouraging men to know their bodies and speak up.
What We Do
- Share survivor and warrior stories
- Educate communities on male breast cancer signs & symptoms
- Encourage early detection and self-advocacy
- Provide awareness apparel and campaigns
- Partner with healthcare providers, survivors, and advocates
- Expand inclusive breast cancer conversations year-round
Know the Signs
Men should speak to a healthcare provider if they notice:
- A lump or swelling in the chest or underarm.
- Nipple discharge or inversion.
- Skin dimpling, redness, or scaling.
- Persistent pain or tenderness in the chest area.
When something doesn’t feel right, get it checked.
JOHNFREDICK DANIELS
AMBASSADOR
Johnfredrick Daniels is a male breast cancer warrior and talented mural artist based in Buffalo, New York. Through his art and advocacy, he raises awareness, inspires resilience, and encourages open conversations about cancer, healing, and community strength. His journey reflects courage, creativity, and a commitment to uplifting others through both storytelling and visual expression.
Who We Serve
- Men diagnosed with breast cancer.
- Male survivors, warriors, and thrivers.
- Families and caregivers.
- Communities seeking education and awareness.
How You Can Help
- Wear and share What’s Behind The Pecs? awareness apparel.
- Support our mission through donations.
- Share this message with the men in your life.
- Help normalize conversations around male breast health.
Awareness is for everyone. Support is for everyone.
Together, we are committed to inclusive breast cancer awareness beyond pink, beyond October, beyond gender.